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Our digital future

14 September 2017

Aging populations, the rising incidence of chronic disease, the global growth of the middle classes and the question of the affordability and accessibility of care, all present us with a tremendous challenge and put society under great financial and social pressure.

During our recent International Organisations seminar on eHealth, David Cordani, Cigna’s President and CEO, explained that disruptive forces are already here, and Cigna’s digital strategy is anchored in our overall business strategy: providing simple, intuitive, highly personalised, predictable and affordable digital solutions to its customers. Our aim is to engage employers and employees personally, taking their preferences into account, in order to deliver real value.

In a recent survey conducted by Cigna, 78% of respondents said they believe digital technology has the potential to bring good health to more people around the world. Now that mobile phones are getting cheaper and applications of all sorts are available to ever more individuals, eHealth is growing rapidly. This is necessary because of the growing imbalance between supply and demand for the services of clinical professionals. Demand is growing, not in the least because of our ageing society. For example, a doctor, thanks to the support offered by new technologies, would be able to handle 5,000 patient consultations a year instead of the current 2,000.

For Cigna, digital services are an additional option for our insured, fitting into a multi-channel approach. Those who prefer interacting with us in traditional ways can continue to do so. Data protection is a very important concern, but it should not hinder the use of new services. Sharing information with us and with medical professionals remains entirely at the discretion of the individual concerned.

Last but not least, when implementing eHealth solutions, cultural differences must be taken into account. When developing eHealth services, Cigna first decides which direction to go in, both for content and geography. We then localise solutions so they’re fully adapted to the region, country and population in question.